26
Dec 13

Chevrolet – 100 years of passion for motorsport

Since the launch of the company, passion for racing cars Chevrolet defined view.The company’s founder, Louis Chevrolet, was his ambition and competitive spirit. The first demonstration of these qualities took place in 1905, when defeated Barney Oldfield, supported by Henry Ford driver in a mile race in New York, while setting a world record time for this distance. The many victories won by Louis Chevrolet brought him to the attention of William C. Durant, founder of General Motors. He proposed the famous racing driver to create a company that would bear his name, which occurred on November 3, 1911 with the foundation of Chevrolet Motor Car Company. Ambition that characterize the Chevrolet and his passion for racing also became Chevrolet’s values, history of 100 years the company recorded a close relationship with its motorsport.

The most important competition in the U.S. auto, Indianapolis 500 race was the first proof of the passion for racing cars Chevrolet.


26
Dec 13

The Sports Marketing of Motorsports

In Motorsports, many racing teams will be sponsored by companies, the companies support their teams financially in exchange for publicity. It takes a lot of money to run a motorized game team, so most teams have multiple sponsors. There are hundreds of millions of potential fans that can be reached with motorized sports sponsorship, because there is such a diverse set of activities that compose what Motorsports are. In the most popular motorized game events, different racing teams compete for millions of dollars from the world’s largest corporations. The fan base that many drivers have is large enough to mean billions of dollars in revenue for the large consumer package goods that sponsor them in order to drive the driver’s loyal fans to buying their products.

There is a wide variety of different ways companies will use Motorsports for advertising. The traditional method of advertising in motorized sports happens when a company sponsors a racing team or driver and brands their logos onto the cars and uniforms that they use. A company can advertise in motorized game in other ways too. These companies will compete to put their names on the venue, the race, even the trophy that the drivers are competing for. In addition to this each venue will have a ton of billboards and other signage used to advertise different companies.

The advertising efforts of even more companies will be seen on race day for the most popular Motorsports when millions of viewers turn on the television to watch. The sponsorship from a company is a partnership between that company and the driver they choose. The driver’s job is more than just competing in Motorsports, they also have to promote the brand in everything they do. The company will look for a driver that fits their brand image, and can be used in commercials. The company does not just give the driver money, they do whatever they can to ensure that their pony wins the race. If the driver wins more they will become more popular and their image will be more valuable to the company.

You do not need to be a huge company to advertise in motorized game. Smaller businesses use semi-professional local Motorsports to advertise. It is much cheaper to advertise in a Motorsport event of this nature, and it can help a small company get its name out to their target market. Of all the sports you will see on television, it can be argued that the most advertising is done in Motorsports. Be amaze with the great achievements of Scott Tucker. It is the only form of sport where the people competing are literally covered from head to toe in advertising. But this is because it takes a lot of money to run a racing team, the agreement is mutually beneficial.


26
Dec 13

Important Physical Factors Affecting a Motorsport Driver

Fitness is one of the most important things for any athlete but to a motorsport athlete, fitness is absolutely critical not only for top performance but also for survival. Motorsport athletes must be physically and mentally strong and must be able to use sport science disciplines to maximize their performance. Drivers have to train themselves to be mentally strong as they have to cope up with a lot of pressure. Their concentration levels throughout the race must be at the very peak. Of course, motivation is another factor which helps them do it over and over again despite the hardships, high levels of physical and mental stress and pain. Drivers have to use special breathing techniques, focusing techniques and mind control exercises to excel in motorsport.

Diet factors can go a long way in helping drivers deliver peak performance consistently. Inside a F1 race car, temperatures may rise up to a whopping 60 degrees centigrade and the levels of humidity levels are also extremely high. Human body can lose three to four liters of body fluid during a race causing extreme dehydration. It is imperative to keep replacing fluids for optimal performance. The food consumed should be high in carbohydrates to fuel the energy levels of the body right through the race. Due to the gravitational force that the drivers have to deal with throughout the race, they need good neck muscle strength. The head and the helmet together weigh about six kilograms under normal racing conditions. When the G-force acts on the neck, they have to support weights of up to 30 kilograms! It is therefore, important to develop the neck muscles using elastic brands to stimulate G-forces.

Other parts of the body affected by stress during motorsport are the shoulders, back, arms and legs. Exercises that target these parts specifically have to be done on a regular basis during strength training programs. A motorsport race driver will be pressing down the brake pedal hundreds of times during a race. It is important to have core stability to be able to achieve coordination of the body and mind during the physically enduring racing process. Cardiovascular fitness is important for motorsport drivers. The heart rate can be as high as 198 beats per minute. When compared to the resting heart rate of 40-60 beats per minute, the racing time beats are abnormally high. Extra cardiovascular training is important to get the body in shape and strengthen the heart.